DELUXX becomes celexon Premium & Premium Plus
More clarity, more focus, more brand.
DELUXX has been an independent brand for many years and continues to stand for particularly high-quality solutions in the presentation sector. With the further development of our brand strategy, we are now taking a consistent next step: DELUXX will be fully integrated into the celexon brand.
One thing is clear: DELUXX is not disappearing. Instead, the brand will be continued as the Premium & Premium Plus series within the celexon portfolio, giving it an even stronger, clearer positioning. The Premium and Premium Plus series now represent the highest quality and equipment level that celexon offers.
What is changing is not the standard – but the framework. Through integration under the strong celexon brand, we are pooling expertise, creating a unified brand image and ensuring maximum orientation for customers and trade partners. The well-known DELUXX products, their quality, technology and reliability will be retained and consistently further developed.
This step is deliberately to be understood as an upgrade rather than a discontinuation: DELUXX is not being replaced, but repositioned – as the Premium & Premium Plus series at the top of the celexon range and as a clear commitment to quality, future-proofing and a strong brand.
What stays the same – and what is changing?
The products and the familiar quality will remain – as will the high standards that DELUXX has stood for over the years. What will change above all is the brand appearance: the independent DELUXX website will be discontinued and the product lines will be fully integrated into the celexon brand world.
The existing series will be repositioned within the celexon portfolio:
- The existing Cinema Series becomes the new celexon Premium Plus Series
- The existing Advanced Series becomes the new celexon Premium Series
This creates a clearer portfolio with a unified brand structure – without any compromise on quality and performance.
Uniform Premium Plus Quality – Housing, Mechanics & Control
All projection screens in the celexon Premium Plus series share the same high-quality construction and differ specifically in their specialized screen material. All models therefore benefit from identical premium mechanics, durable workmanship and flexible integration options – regardless of whether the focus is on maximum contrast, color neutrality or acoustic transparency.
The motorized variants feature an elegant aluminum housing that reliably protects the projection surface from dust and external influences. An efficient, re-adjustable cable tensioning system, together with the torsion-resistant and grounded worm-drive roller, ensures a permanently flat screen surface and optimal image performance.
The whisper-quiet, frequency-controlled motor with smooth start-stop technology operates at less than 50 dB and enables particularly comfortable raising and lowering. Control is flexible via RF or IR remote control, via the USB RF trigger for automatic deployment on projector start, or via the RJ45 connector for integration into professional smart home systems such as Crestron or Control4.
The fixed-frame variants impress with a stable, high-quality construction for permanently installed home cinema setups, with full focus on a perfectly tensioned projection surface.
All series at a glance
Brand new!
celexon Premium Plus – GREYVISION
With the GREYVISION, celexon not only brings proven DELUXX series into the new premium portfolio, but simultaneously expands the range with a completely new product series. The GREYVISION thus adds a screen solution specifically designed for contrast-rich home cinema applications to the Premium Plus lineup.
The celexon Premium Plus GREYVISION is a motorized contrast projection screen for those who appreciate deep black levels and three-dimensional image depth. The grey screen material with a gain of 0.8 noticeably improves black levels and image plasticity compared to classic matte white surfaces, without sacrificing a wide viewing angle of 160°. The fine surface structure enables image reproduction up to 8K, and the surrounding black border ensures precise image framing and fatigue-free viewing.
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celexon Premium Plus – DARKVISION ALR
The DARKVISION ALR was specifically developed for home cinemas that need to deliver impressive image quality even in living spaces with ambient light.
The modern ALR technology (Ambient Light Rejection) reduces disruptive scattered light and room reflections, thereby significantly improving the perceived black level. The typical grey veil under ambient light conditions is minimized, and contrast as well as image depth are greatly enhanced.
With a gain of 0.9, the screen material offers a balanced combination of deep black levels, high image dynamics and brilliant HDR reproduction. The fine surface structure enables razor-sharp images up to 8K. The viewing angle of 120° delivers an immersive home cinema experience in modern living and media rooms.
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celexon Premium Plus – 4K Pro MWHT
The 4K Pro MWHT is aimed at home cinema purists and professional users who require the most accurate reproduction of the projected image possible.
The ISF-certified screen material stands for maximum color neutrality and precise image rendering. With a gain factor of 1.0, an exact color temperature of 6000K and the fine diamond micro-structure, the screen material reproduces content with exceptional fidelity.
The surface supports resolutions up to 8K, making it ideal for high-resolution home cinema projection. The wide viewing angle of 160° ensures consistent image quality from virtually any seat.
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celexon Premium Plus – SOUNDVISION
The SOUNDVISION was developed for demanding home cinema installations where speakers are to be placed invisibly behind the projection screen.
The acoustically transparent fabric with 92,000 micro-perforations per square foot enables a virtually uncolored audio reproduction with a sound loss of less than 1 dB. This creates a true cinema experience where picture and sound are perceived from the same direction.
The innovative diagonal weave structure reduces disruptive moiré effects and, together with a gain of 1.1, delivers a bright, color-neutral image. The viewing angle of over 150° and support for 4K resolutions make the SoundVision the ideal choice for high-quality home cinema and media rooms.
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Together into a clear brand world
Our team is happy to assist you with any questions about the new brand world, the product lines and future positioning.
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